
Transforming the ordinary into the extraordinary with design
We create relevant products because we focus on transforming people’s lives.
A washing machine isn’t just about cleaning clothes—it’s about giving people back caring time.
A lamp that isn’t just about illumination – it’s about empowering your working intuition.
A home audio system that isn’t just about sound – it empowers the ability to: live with beauty, listen with pride, and collect meaning over time.
A smart speaker that isn’t just about features – it empowers the ability to: feel culturally fluent, live seamlessly, and connect with everyday rituals.
We work closely with users to ensure that our products help them evolve, improve, and unlock their potential, building a lasting connection with your brand.
What we do
The Magic of Design it’s actually the result of carefully crafting every detail so that the product doesn’t just do something—it transforms how you experience it.

Design Strategies
Building the Vision & Defining Opportunity

Product Identity
Creating a Cohesive Experience & Range Identity

Product innovation
High-Impact Market-Ready Products
Our Process
Structured human design process, ensuring quality, consistency and strategic alignment in every project.

Our Design Domains
Structured expertise areas that embed the right level of depth, strategy, and precision into every stage of design

End user
Co-design
Stakeholder participation

Circular
Design
Symbiotic Experiences

Enginering
Co-Design
Engineering Art Direction

Design for
OEM 3.0
Elevating Manufacturing

Product
Identity
Brand DNA Programs
Areas of expertise
Shaping meaningful design solutions that enhance user experiences and drive business impact.
CONSUMER ELECTRONICS
TOY DESIGN
LIGHTING SOLUTIONS
DOMESTIC APPLIANCES
MOBILITY & AUTOMOTIVE
WELLNESS & HOME
LIFESTYLE & LUXURY DESIGN
AUDIO & HIGH-FIDELITY
COMMODITIES
Beauty is good business
"As I lead Design Narratives Ltd., I embrace the ever-evolving nature of beauty and the critical importance of designing to build. With over 30 years of experience across multiple sectors, I understand that the evolution of beauty through products and experiences is key to transforming the ordinary into the extraordinary. My mission is to create designs that captivate the senses, ensuring every project stands as a testament to the innovative excellence that defines my career."

How Toys Shape Lifelong Learning
From Play to Purpose: The Educational Journey of Toys
The transformative journey of learning through toys begins with simple play, stimulating sensory experiences and foundational skills. As children grow, toys foster creativity, problem-solving, and social interaction. Educational toys blend play with learning, making complex concepts accessible and engaging. This continuous interaction supports cognitive, motor, and emotional development, preparing children to navigate the world with confidence and curiosity.
Let’s create something extraordinary together.
HONG KONG
N5 – the hive – Tai Mong Sai Road.
Sai Kung, New Territories – Hong Kong S.A.R.
LATAM
N318 – Av. Ejercito argentino -L12Mz.96 – Cordoba -Argentina