CO-creation is a fascinating tool used by Designers to develop an emphatic approach to projects. Reveals the right way to do features and elements of our products in a way that people will understand.

But his isn’t the main strategic value of it, it also reveals consumers’ attitudes upon different contexts and here is where CO-creation becomes a strategic element.

The act of creation is a decision-making process where customers are constantly making judgments under changing circumstances, this process enables the discovery of motivations in context, framing a deep platform of meaning that can be articulated to all the innovation areas of a company, from Marcom to new technologies.

A design strategy based on motivations is the enabler of “meaningful innovation” and “future proof strategies” that will connect all the elements interacting with people, defining the language, the tone, and the qualities of a brand.

We use co-creation as a key source of our User-centered innovation services, if you are interested please refer to www.design-naratives.com or drop us an email to contact@design-narratives.com