Technology is embedded in every single element of our lives. We are accepting and dependant on this phenomena like never before and this is starting truly to change our lives. A modular combination of electronics with software it’s making this spread so fast that we can’t even keep track to learn that technology is already […]
Modular technology | DIY enabler? Read More »
Over the last 2 month, Our office in Hong Kong has been adapting to COVID-19’s new ways of working, improving quality and momentum of cross teamwork with digital platforms, it is happily paying us on efficiency, freedom, and speed. Now, it is the time to plan around “How our design service can help companies to
COVID-19 is here… so WHAT? Read More »
When we started our Bosch project about a few years ago one of the biggest surprises was understanding how fast Local Chinese brands where innovating, populating local for local products with AI technology and using the latest advances in fresh and some times innocent way. Now it’s clear these market articulations are a natural incremental
WHY NEXT “GOOD DESIGN BRANDS” WILL BE COMING FROM CHINA Read More »
BUILD & CO-DESIGN | CO-CREATING THE FINAL QUALITIES Even we make use of the most advanced software’s and digital tools to develop our designs we have a firm believe that some of the qualities of the past must remain with us. Our team is capable of making simple models and mock-ups with their own hands
BUILD & CO-DESIGN | CO-CREATING THE FINAL QUALITIES Read More »
VISUAL CONCEPTS | CREATION OF MEANINGFUL STRATEGY User centered innovation starts by understanding motivations and it’s expressions. A lifestyle concept represents the context and elements of design, visually and verbally, interacting together to represent the trends and how they are expressed, creating a common sense between products and people. In this way the design get a
VISUAL CONCEPTS | CREATION OF MEANINGFUL STRATEGY Read More »
CO-creation is a fascinating tool used by Designers to develop an emphatic approach to projects. Reveals the right way to do features and elements of our products in a way that people will understand. But his isn’t the main strategic value of it, it also reveals consumers’ attitudes upon different contexts and here is where
CO-CREATION | redefines the role of empathy Read More »
Nowadays markets have a fascinating dynamic with the experience at the center of the building blocks for desire, under these conditions, the design isn’t enough. Design disciplines must be systematized, coordinated and articulated to create impact consistently and through time, Industrial Design, communication design, packaging design are becoming commodities, they can’t build the full value
EXPERIENCES | THE STRATEGY IS DESIGN Read More »
Our case “Moments Holcim: A commodity with an emotional Timeline” has been selected upon many to be displayed this April. I want to invite you to the ESOMAR “MAIN FEST LATAM: Market Intelligence Festival for Latin America”. This case is about how USER CENTERED INNOVATION help LAFARGE-HOLCIM to discover value of a commodity by co-creating
ESOMAR | SHOWING “MOMENTS oF HOLCIM” CASE Read More »
Product facelift is a special approach to create new products starting with fix engineering architecture. Design will take this as a platform to explore new form languages minimizing the impact on performance and maximizing the form factor. WHEN This tool works perfect when the technical performance defines the user experience and when technology drives the
JIBBING It’s a one stop shop for design thinking, a combination of marketing and design professionals creating brand experiences of a profound impression. JIBBING https://design-narratives.com/wp-content/uploads/2019/09/jibbing-dna-intro.mp4
JIBBING | STRATEGIC EXPERIENCE DESIGN Read More »