Our case “Moments Holcim: A commodity with an emotional Timeline” has been selected upon many to be displayed this April. I want to invite you to the ESOMAR “MAIN FEST LATAM: Market Intelligence Festival for Latin America”.
This case is about how USER CENTERED INNOVATION help LAFARGE-HOLCIM to discover value of a commodity by co-creating across the full value chain in Argentina.
ESOMAR is a prestigious international marketing research organization based in The Netherlands, they promote best market research practices connecting innovation and research people across the globe.
more info at: https://www.esomar.org/events/2020/latin-america-2020/latin-america-2020-speakers
This is a project coming out of our brand new service “JIBBING” that combines design thinking and market research to fuel meaningful innovation and experience design.
We hope to see you there!
