Technology is embedded in every single element of our lives. We are accepting and dependant on this phenomena like never before and this is starting truly to change our lives. A modular combination of electronics with software it’s making this spread so fast that we can’t even keep track to learn that technology is already […]

Over the last 2 month, Our office in Hong Kong has been adapting to COVID-19’s new ways of working, improving quality and momentum of cross teamwork with digital platforms, it is happily paying us on efficiency, freedom, and speed. Now, it is the time to plan around “How our design service can help companies to […]

When we started our Bosch project about a few years ago one of the biggest surprises was understanding how fast Local Chinese brands where innovating, populating local for local products with AI technology and using the latest advances in fresh and some times innocent way.  Now it’s clear these market articulations are a natural incremental […]

VISUAL CONCEPTS | CREATION OF MEANINGFUL STRATEGY User centered innovation starts by understanding motivations and it’s expressions. A lifestyle concept represents the context and elements of design, visually and verbally, interacting together to represent the trends and how they are expressed, creating a common sense between products and people. In this way the design get a […]

CO-creation is a fascinating tool used by Designers to develop an emphatic approach to projects. Reveals the right way to do features and elements of our products in a way that people will understand. But his isn’t the main strategic value of it, it also reveals consumers’ attitudes upon different contexts and here is where […]

Nowadays markets have a fascinating dynamic with the experience at the center of the building blocks for desire, under these conditions, the design isn’t enough. Design disciplines must be systematized, coordinated and articulated to create impact consistently and through time, Industrial Design, communication design, packaging design are becoming commodities, they can’t build the full value […]

Our case “Moments Holcim: A commodity with an emotional Timeline” has been selected upon many to be displayed this April. I want to invite you to the ESOMAR “MAIN FEST LATAM: Market Intelligence Festival for Latin America”. This case is about how USER CENTERED INNOVATION help LAFARGE-HOLCIM to discover value of a commodity by co-creating […]

JIBBING It’s a one stop shop for design thinking, a combination of marketing and design professionals creating brand experiences of a profound impression.  JIBBING https://design-narratives.com/wp-content/uploads/2019/09/jibbing-dna-intro.mp4

When technology and engineering are the main driver of an experience, design can still make a difference. design face-lift https://design-narratives.com/wp-content/uploads/2019/09/DNRR-FACELIFT-HD.mp4

A short video showing kid learning ceramics in Ba Trang – Vietnam future ropes

Carry on farm play-set, from wood to iconic figures. A play to learn toy initiating kids to recognizing figures and names. ICONIC

Urban lifestyle are about making of your city your home. Travel is about easy ways to enjoy with your new born a ride to the park, comfortable, safe and playing. fUNCTIONAL ENJOYABLE

Transforming flat pieces of wood into iconic toys, requires a powerful synthesis where the simplification cant take out the context to enable kids imagination. Iconic context recreating the scene

Targeted to kids between 2 to 4 years old. encouraging part recognition, characterization and moto-skills development, helps kids to learn by playing Iconic easy to play

Transforming real characters into expressive illustrations to them bring them alive on the computer and manufacturing of figurines. CHARACTERIZATIONS TO MANUFACTURING

If you love music now you have a motivo, super audio player that will integrate all your music sources, online and off-line into one platform with best in class sound. Easy to read​​ engineering ready​ easy to use​ EASY TO READ​​ ENGINEERING READY​ EASY TO USE​

MOULINEX | LA MOULINETTE​ Moulinex asked George Sowden to design the base for the New Moulinex line, including their Icon products, Robot Marie, La Moulinette and Blender.

Smart Beam Light​ Moving light with auto focus, improving the experience with technology.​

Collection No. 1 “Keep this boat alive”​ This moment of beauty happens at home a place where music is always at the centre of activities and emotions, the intent: a bridge to connect the increasing gap between HOME & AUDIO.​

Bluetooth Speaker​ Concept: Anyplace with music is better. Make the urban scene a home scene, expressing myself as a do at home, take music with everywhere. ​

Collection No. 1 “Keep this boat alive”​ This moment of beauty happens at home a place where music is always at the centre of activities and emotions, the intent: a bridge to connect the increasing gap between HOME & AUDIO.​

Industreal | MONOPIANTA​ An idea unfolds in our mind; we grasp possibilities, assemble them together into thought and present the thought in the form of our idea.​

LED DOWNLIGHT | FACELIFT​ Quick fast and efficient, facelifts are quick design interventions on engineered products to enhance the value of a functional product.​

Industreal | Huellas​ An idea unfolds in our mind; we grasp possibilities, assemble them together into thought and present the thought in the form of our idea.​

DJ LIGHT SYSTEM​ Enabling you to be different every time. One only driver many applications, detachable features for DJ lighting, flexibility allowing DJ’s to upgrade and grow based on needs.

“Smart fit at home” A piece for your home Decoration, it is important to convey that decoration is your own expression “a product that fits with you”

Collection No. 1 “Keep this boat alive”​ This moment of beauty happens at home a place where music is always at the centre of activities and emotions, the intent: a bridge to connect the increasing gap between HOME & AUDIO.

Growing interest in ‘better living’ and holistic lifestyle. Food, furniture, music, arts, work-outs, social events and feeling well are experienced in the same moment DIGITAL AMPLIFIER​

A learning journey about the benefits of light at home, from replacement tool light to biological empowerment LED Vintage Bulb​ LED Candle​ LED Candle​ LED PAR​ LED AR111​ LED AR111​ design awards